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Current Trends In Music For Advertising

Computer Studies Building, Room 628

Computer Studies Building, Room 628

Great music is THE most powerful and cost-effective way to propel a message into the awareness of your audience. From setting the right tone to dramatically increasing memorability, music is a key ingredient in successful storytelling. This talk will be an open discussion about changes in the music business and how it affects music for advertising. Doug will also discuss creating music for commercial music libraries.

Doug is one of the industry's most accomplished and versatile composers. Formerly senior composer at Elias/NY as well as CD/composer-in-chief at Clio-winning Mess Hall Music and Sound Design, Doug has composed music for well over 1000 TV spots, including AFLAC, AT&T, Bank of America, BMW, Bose, Burger King, Calvin Klein, Chase, Citibank, Coca-Cola, Compaq, Dell, Dodge, FedEx, Ford, JC Penney, Jeep, Land Rover, Mass Mutual, MasterCard, Mercedes, Nabisco, The New York Times, Nike, Partnership For a Drug-Free America, Sprint, UPS, Turbo Tax, Visa, and Washington Mutual. His music has also appeared in feature films, prime-time TV, and major-label recordings.

• FREE pizza and soft drinks will be provided! •